As the company took on bigger productions and parallel content pipelines, financial blind spots began to emerge. Project costs frequently overran budgets due to lack of real-time tracking. Revenue inflows were mismatched with delivery timelines, leading to cash gaps. Additionally, vendor payments and talent contracts lacked a unified system, creating friction with stakeholders and affecting delivery momentum.
Crucially, the founders—creatives by background—struggled to evaluate project profitability and cash positions, especially during peak production cycles. The absence of structured financial controls risked investor confidence and operational efficiency.